



Meeting&Incentive
Spain offers an exceptional mix of modern infrastructure, rich culture, and memorable experiences, making it one of Europe’s top destinations for incentive programs and corporate meetings. Below are some of the best Spanish cities for business events, along with their key attractions and expanded program ideas. Following some destinations for your next incentive trip.
Barcelona

Barcelona stands out for its world-class convention centers, Mediterranean setting, and inspiring architecture. Highlights: Gaudí’s Sagrada Família, Park Güell, the Gothic Quarter, and a vibrant culinary scene. Suggested programs: Private tours of modernist landmarks, Catalan cooking workshops, sunset yacht cruises, networking events with city views, architecture-themed treasure hunts, electric bike tours along the coastline, graffiti and street-art workshops, beach Olympics, wine and cava tastings in the Penedès region, and human tower team-building activities led by experts.
Malaga & Costa Del Sol
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This region combines modern event infrastructure, coastal landscapes, and year-round sunshine. Highlights: The Picasso Museum, Mediterranean beaches, whitewashed villages, and luxury resorts. Suggested programs: Beachside team-building, guided tours of Marbella’s old town, wine tastings in regional vineyards, golf tournaments, 4x4 excursions through mountain landscapes, sailing and paddleboarding, sunset beach barbecues, perfume-creation workshops, visits to traditional villages, and interactive cooking classes focused on Andalusian cuisine.
Valencia

Valencia blends futuristic architecture with beaches and a relaxed Mediterranean atmosphere, ideal for creative meetings. Highlights: The City of Arts and Sciences, urban beaches, the historic old town, and traditional paella. Suggested programs: Team-building activities in the City of Arts and Sciences, paella-cooking competitions, bike tours through Turia Gardens, seaside receptions, sailing regattas, catamaran cruises, beach volleyball tournaments, urban art scavenger hunts, graffiti mural workshops, and visits to local orchards with hands-on agricultural experiences.
Madrid

Madrid offers excellent connectivity, luxury hotels, and a dynamic business environment. Highlights: The Prado Museum, the Royal Palace, Retiro Park, and high-quality dining options. Suggested programs: Exclusive museum visits, tapas tours through historic neighborhoods, flamenco evenings, meetings in centrally located venues, escape-room challenges for large groups, rooftop cocktail-making classes, guided Segway tours, photography competitions, wine-pairing sessions, and corporate social responsibility activities supporting local communities
Mallorca

Mallorca offers stunning island scenery and excellent services, making it ideal for incentives and business gatherings. Highlights: Crystal-clear beaches, the Serra de Tramuntana mountains, boutique hotels, and charming towns such as Valldemossa and Sóller. Suggested programs: Sailing regattas, cycling routes through the Tramuntana, visits to olive mills and wineries, luxury beach club events, sunset dinners with sea views, mountain hiking and orientation challenges, stand-up paddleboarding, cave exploration, artisanal workshops in rural villages, hot-air balloon flights, and Mallorcan gastronomy masterclasses.
Sevilla

Seville offers charm, history, and warm weather, creating an unforgettable setting for incentive trips. Highlights: The Alcázar Palace, the Cathedral and Giralda Tower, flamenco heritage, and picturesque plazas. Suggested programs: Private visits to historic palaces, flamenco workshops featuring dance or percussion, horse-carriage city tours, rooftop cocktail events, tapas challenges in Triana, kayaking on the Guadalquivir River, ceramic painting inspired by Sevillian tilework, Iberian ham tastings, and CSR initiatives supporting local artisans.
